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thechairrsays

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Turning Down Stalkers at Your Work Place

I ‘grown up watching Tin Tin, Tom & Jerry, ScoobyDoo and the last of my cartoon series was Pokemon. If you have watched it you will know that it is about a young boy who fascinates about these amazing creatures with different powers, each is very different from the other. Today with the advent of Tinder, Hinge and several other internet dating sites I guess we resonate our world to the cartoon series. We want to date several men and/or women, move around and have fun, but with so much of exposure and interaction we have forgotten where to draw the line.We try to pick up interesting ‘pokemons’ of the same and/or opposite sex at all places including salons, making the life of our hairdressers miserable. Across several unisex salons, it is taught by their management tha...

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How to fully utilize the 'Relaxation and Waiting Areas' in your outlet

Ever had a thought saying ‘oh god, if I had hair like hers, I would do so much with it!’? Now think of all the things that others might be envying you for. Your eye lashes? Your skin? You height? Your tendency to no put on weight? Your shops extra space?! Yes, your shop’s extra space, they’re envious not because you have a business, but because you have that space which you can do so much with. Starting from Rs.1000 per square foot as rent to Rs.75,000 per square foot as purchase price, real estate is becoming the biggest problem for most business owners. Most clinics, parlours, spas and shop owners have that extra space at the start of the outlet, which they dedicate as a ‘waiting area’. They simply place some sofas and chairs there, that’s it. The waiting area in y...

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Are you a cosmetologist or a cosmetic surgeon

Obsession with appearing younger than you actually are has become an extremely common occurrence in today’s time. This has resulted in an upswing of cosmetic procedures trying to reverse the ageing process, or at least try and make it look like we humans can cheat the aging process on the outside of our bodies. It’s no surprise that men as well as women are seeking ways toenhance their appearance for personal and professional reasons. Today with medical advancements a large number of treatments and surgeries are available starting from hair to toe for a sort of time-reversal, and combating the ageing process has no longer been confined only to dreams. Since it’s a relatively new concept, men and women looking for these corrective measures aren’t very clear about the difference...

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Crack the client-code in six / Way to remember your clients and guests

A pretty, twenty-something damsel walks into your quaint salon, which happens to be quite the neighborhood hair revelation! Having been beauty-schooled, you smile and ask her what you could get her. Her lips purse and you hear a rather miffed ‘Earl Green Tea’. It might not have rung a bell but her order was the same when she got her manicure last weekend, and her hair straightened the week before last. She also happens to reign the loyalty coop, splurges like no tomorrow, and has three senior stylists in her hair at all times - something you should’ve made note of somewhere important where you keep a record of your clientele. Before asking her what she wanted to get done or even asking what she would take, ‘An Earl Green Tea for you, Ma’am?’ would have been the star que...

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I don’t want to change my hairstylist - Defying the myth

It’s impossible to make someone shift from his or her current hairstylist and try a new one. People are either comfortable with their hairdo, just too scared of getting a bad haircut by trying a new stylist or they’re just not interested in that extra effort because they’re ok with what they look like. There’s no real 4th reason for this. Let’s tackle all the 3 reasons backwards.  First let’s take the ones that are ‘just not interested in making that extra effort because they’re ok with what they look like’ so they don’t really bother about trying a new place for anything. These kinds of people are okay with walking down their house to that one particular beauty parlor or barbershop every first Sunday of the month to get their regular cut without any hassle...

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Why waste money on training my staff?

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Recently my friend asked me to visit her beauty spa that she had started exactly a year ago. She herself is a very skilled makeup artist who’s done many certifications in hair styling and has a long list of clientele who love her work. She worked for a another beauty parlour for 7 years before she started her own, but even having all those skills and that much experience, what I failed to understand is that even though she has all the expertise needed to run a successful spa, it was empty at peak time in peak season! I asked her if everything was ok and she said “I have no idea why our clients don’t come back. I’m unable to make even half of my expected profits or even maintain a consistent customer base. My staff has stuck around...

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The Ultimate Cheat Sheet

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For Customer Engagement! New-age customers of the beauty and wellness industry check prices at a click of a button and are increasingly selective about which brands they share their lives with. They form impressions from every encounter and post serious opinions online. They no longer only rely on what friends and family’s opinions, instead they look for genuine stranger’s reviews online for Spas and Salons. It is now more Important than ever before to increase customer engagement and encourage genuine feedback (of course also act on it) to retain your loyal customers as well as new experimenters.   RIGHT ATTITUDE Inspiring the RIGHT ATTITUDE in all the staff equally is important. The hands and faces that service ...

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9 Steps that’ll make sure your Grooming and Wellness Business is a Super-Hit!

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This article will enable you as an entrepreneur to have a clear understanding of the steps that are involved in establishing your own Beauty and Wellness Business. This is a follow up to the earlier article on the Steps to take before the ‘Steps to Start your own Business’. Step 1: Study and visit different businesses to see what kind interests you! The Wellness & Beauty industry is enormous, it doesn’t just revolve around haircuts, spas and manicures, it is way more than that. Moreover, it is a profession that involves mastering the skill. If you think you can run a hair salon without actually knowing anything about it, that’s just ridiculous! So first, you need to see that your creativity and skill set suit which kind of wellness and beauty business and whether y...

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Tell your clients the ‘Top 10 reasons why they must visit a Spa every fortnight!’

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It’s not selfish to love yourself, to take care of yourself, and to make your happiness and wellbeing a priority. In today’s times, where we live a mechanical life, it’s necessary. That’s what the ultimate spa experience is all about – your own wellbeing. When done right, a visit to the spa could be the best experience of your life. Visiting a spa is like having a ‘let-out’ button for everything you didn’t like; exiting from the real world and entering into a parallel more peaceful universe. If you’re still not convinced, here are 10 reasons that will want you to rush to the nearest spa to pamper yourself. #1 De-stress The most basic advantage of a spa is relaxing. Every type of treatment or service, including massage and body work, can help you unwind and relie...

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5 Stylist hacks that add value to your Spa and Salon

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What’s the first thing you hear people talk about airplane traveling? “I really like flying with xyz airlines, their stewards / stewardesses are really hot.” There’s nothing wrong or offensive about this comment (in most cases), it’s just a passenger stating that she / he prefers having to be around pleasant service staff. It’s a different thing that people say it in a way that it sounds like the perception is restricted to just looks, but honestly more about the personality of the service staff as a whole. None of us like interacting with rugged, unkempt, rude or unpleasant people unless we’re forced to. Another way to explain this is, with the example of shopping for a pair of sunglasses. It’s a nice experience and everything that is a part of the process of the...

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